I couldn't understand the marked area...

A body is projected vertically upwards from 
the surface of the earth with a velocity equal 
to half the escape velocity the maximum 
height attained by the body is (Radius of 
earth = 6400 km) 
(A) 3240 km 
(B) 12800 km 
 (C) 2133 km 
(D) 6400 km 
Solution 
Using the law of conservation of energy, we 
have
  1 2 m V e 2 2 - G M m R = - G M m R + H

This is very easy actually. They are just using the law of conservation of energy. See the picture attached you will understand well.

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total energy(E) = U + k
K - E = -U
K = 1/2 m ( v / 2 )^2
U = G M m / ( R + H)
 
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v^2 = 2 G M/ R
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